Artifact Uprising
Creative Strategist & Producer
Scope of Project:
Creative Strategist & Producer
Overview: Led the go-to-market (GTM) strategy and creative execution for Artifact Uprising’s Holiday Campaign, centered around the theme of reconnection. The campaign reinforced AU’s brand positioning by highlighting the emotional impact of printed memories.
Strategic & Creative Execution
Concept Development & Positioning: Created original storyboards and creative briefs, ensuring alignment with brand values and holiday consumer sentiment.
Campaign Production: Oversaw all aspects of execution, including talent sourcing, location scouting, production schedules, call sheets, and prop styling to bring the campaign vision to life.
Budget & Resource Allocation: Managed a $10K production budget, balancing high-quality creative output with cost efficiency.
Cross-Functional Coordination: Worked closely with internal marketing teams to ensure seamless integration of the campaign across digital, social, and e-commerce touchpoints.
This campaign positioned Artifact Uprising as a leader in meaningful gifting while driving engagement and conversions during a critical seasonal period.
