Glo Skin Beauty
Creative Strategist | Photographer
As Seen In
Vogue
|
InStyle
|
Vogue | InStyle |
SELF Magazine
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303 Magazine
|
SELF Magazine | 303 Magazine |
Harper's BAZAAR
|
allure
|
marie claire
|
Harper's BAZAAR | allure | marie claire |
Project Scope
Partnered with Glo Skin Beauty for over a year, leading a content refresh across social media, website, and blog to elevate brand storytelling, enhance engagement, and drive conversions.
The focus was on positioning Glo as a leader in professional-grade, clinically proven skincare while fostering a strong, beauty-savvy community.
Strategic &
Creative Execution
Revamping Social & Strengthening Brand Presence
Built a fresh, engaging content strategy that gave Glo Skin Beauty’s social channels a clear aesthetic direction and an authentic, community-driven voice. Developed an engagement playbook to connect with followers in a more meaningful way.Website & Blog Glow-Up
Led a full content refresh across the website and blog, ensuring every page—from product descriptions to skincare guides—was SEO-optimized and spoke directly to what customers were searching for.Balancing Education & Inspiration
Created content that blended expert-backed skincare advice, trend-driven storytelling, and must-have product spotlights, making sure education and promotions worked hand in hand.Refining Brand Voice & Visual Identity
Established a consistent, aspirational-yet-approachable tone across all channels, keeping Glo’s messaging authentic, engaging, and on-brand.Making Data-Backed Moves
Regularly analyzed content performance to fine-tune post timing, messaging, and formats—turning insights into smarter content strategies that kept audiences engaged and coming back.
