Pax8
Creative Strategist | Photographer
Scope of Project:
Reimagined Pax8’s brand merch with a fresh, fashion-forward approach—where tech culture meets streetwear cool.
Inspired by the dot-com boom aesthetic, this campaign positioned Pax8 as a company that doesn’t just lead in the cloud marketplace—it sets trends in brand identity and culture.
Dot-Com Boom Aesthetic Meets Modern Edge
Pulled inspiration from late ‘90s/early 2000s tech culture, blending retro-futuristic design elements with modern minimalism.
Leaned into bold, nostalgic styling to create merch that felt less like company swag and more like a statement piece.
Art Direction & Photography
Led creative direction, shot styling, and photography, capturing the intersection of corporate cool and effortless street style.
Used dynamic compositions & editorial-inspired lighting to elevate the merch beyond the typical branded apparel shoot.
Brand Culture, Redefined
Positioned Pax8’s merch as a badge of identity—a way for employees and fans to rep the brand with confidence and style.
Built an authentic visual language that speaks to both tech insiders and trendsetters alike.
Creative Strategy & Execution
