Creative Strategist & Go-to-Market Expert
J. Lindeberg
J. Lindeberg Fall Campaign
GTM & Creative Strategy
Developed and executed the go-to-market strategy and creative direction for J. Lindeberg’s Fall campaign featuring golf storyteller and creative, Erik Anders Lang. The campaign aimed to bridge the gap between performance and style, positioning J. Lindeberg as the intersection of modern golf culture and premium fashion.
Strategic & Creative Execution
Campaign Positioning & Narrative: Crafted a compelling brand story that aligned with Erik Anders Lang’s authentic, storytelling-driven approach to golf.
Creative Direction & Content Development: Led original storyboards and creative briefs, ensuring a balance of sport, culture, and fashion-forward visuals.
Cross-Channel Distribution Strategy: Ensured alignment across J. Lindeberg’s e-commerce, social media, retail, and digital advertising for a cohesive GTM approach.
Budget & Resource Allocation: Managed a production budget, optimizing spend to deliver high-impact visuals and storytelling content.
