Ombraz Sunglasses

Black Friday & Cyber Monday
Creative Strategist | Photographer

Scope of Project:

Developed a comprehensive Black Friday & Cyber Monday (BFCM) marketing strategy for Ombraz, balancing brand authenticity with a high-converting promotional plan. The goal was to drive sales while reinforcing Ombraz’s innovation, durability, and sustainability in the performance eyewear space.

Strategic & Creative Execution

GTM Strategy & Offer Structuring: Developed limited-time offers & urgency-driven messaging to optimize conversions without devaluing the premium brand.
Compelling Copy & Visual Pairings: Crafted high-impact copy and paired it with bold, adventure-driven creative assets to capture attention across paid and organic channels.
Omnichannel Execution: Deployed the campaign across email, SMS, social media, website banners, and paid ads to maximize reach and engagement.
Performance-Driven Messaging: A/B tested multiple angles, including 'Built for Adventure' vs. 'The Best Deal on the Best Shades', refining creative based on engagement and conversion data.
Sustainable Storytelling: Integrated Ombraz’s commitment to carbon-negative impact, reinforcing brand values while incentivizing eco-conscious buyers.