PHOCUS

Creative Strategist | Photographer

Brand & Content Strategy for Premium Sparkling Water

Partnered with PHOCUS, a clean energy sparkling water brand, to develop a content and brand strategy that positioned it as the go-to choice for health-conscious, high-performers. The goal was to elevate brand awareness, drive engagement, and create a strong, loyal community through compelling storytelling and refreshing, results-driven content.

Strategic & Creative Execution

Social Media Strategy & Content Development
Created a cohesive content strategy that highlighted PHOCUS’s unique blend of hydration + natural caffeine, balancing education, lifestyle, and product-driven storytelling across social channels.
Brand Voice & Community Engagement
Developed a voice that felt fresh, energetic, and motivational, speaking directly to health-conscious go-getters who wanted clean energy without the crash.
Website & Blog Content Refresh
Revamped website copy and blog content, ensuring every piece was SEO-optimized, customer-focused, and conversion-driven—educating consumers on the benefits of PHOCUS while keeping the brand’s tone fun and accessible.