Maes Face
Creative Strategist | Photographer
Project Overview:
Led the art direction and creative strategy for MAES Skincare’s new website and social launch, designed to resonate with Gen Z consumers through a fresh, design-forward aesthetic.
The campaign focused on monochrome packaging, playful textures, and bold color contrasts, bringing a modern, sensorial approach to skincare.
Creative Strategy & Execution
Website & Social Creative Direction: Developed a cohesive, high-impact visual identity optimized for digital-first storytelling.
Gen Z Aesthetic Appeal: Leveraged monochrome packaging, vibrant color play, and dynamic textures to create a modern, TikTok & Instagram-friendly aesthetic.
Sensory-Driven Design: Focused on close-up product shots, hyper-detailed textures, and playful motion graphics to bring the look & feel of skincare to life.
Launch Strategy: Crafted social-first assets to build hype, tease products, and drive early engagement through interactive content and influencer collaborations.
PR Mentions & Notable Accomplishments: Sold out at Urban Outfitters & Anthropologie, Featured in Beauty Independent, ThingTesting and CrunchBase.
