The Earthling Co.
Case Study: Driving Conversions & Brand Trust with Social Proof
Scope of Project
Building brand trust and credibility through social proof while demonstrating that Soona is the most affordable and effective solution for professional content production.
Approach:
I led the strategy and execution of a multi-channel case study campaign, designed to drive conversions, reinforce brand positioning, and support sales enablement.
This included:
Customer Outreach & Interviews – Identified loyal customers and conducted virtual interviews.
Content Production & Management – Oversaw video editing and storytelling to create an engaging case study.
New Blog Section Launch – Developed a dedicated hub for customer success stories.
Strategic Distribution Plan – Integrated case study into email lifecycle flows (win-back campaigns), social media, sales enablement materials, and website content.
Impact:
✅ Increased photo & video bookings for Soona.
✅ Strengthened brand trust, influencing new customers to choose Soona over competitors.
✅ Positioned Soona as the go-to solution for high-quality, professional product photography & video.
