Ultra Brew Camp

Ultra Brew Camp was designed as a think tank for brewers, designers, agriculturists, and active lifestyle innovators to shape the future of beer. As part of the go-to-market efforts for Amber Max, I collaborated with Michelob Ultra, Anheuser Busch, and The Dinner Party team to capture the essence of the product and event through strategic photography.

By crafting compelling visual narratives, I helped bring the innovation story of Amber Max to life—showcasing its creation, ingredients, and brand ethos in a way that resonated with health-conscious consumers. These assets played a critical role in the product’s launch, fueling marketing campaigns, press materials, and brand storytelling across digital and experiential channels.