Partnered with Jeep for a Mountain West Scavenger Hunt, or what we liked to call, a SkiVenger Hunt.

We traveled throughout the Mountain West at 9 different ski resorts to create the ultimate scavenger hunt over the course of two weeks.

Winners received a Limited Edition set of Icelantic x Jeep Skis

Impressions: 185k

The only winter concert at the famous Red Rocks Amphitheater in Morrison, CO.

Every winter, Red Rocks opens up for one night of amazing music and nearly 10,000 fans. 2022 marked the 10-year anniversary of the event.

Delivered Social Media Campaign for the sold out show 2x.

Drove $1M in annual revenue by leading B2C product launches

Strategic social media and content lead responsible for multiple global social media accounts.

Responsible for GTM upsell and cross-selling strategies, leading to a 23% increase in MoM revenue.

Introduced Instagram Reels & TikTok into social media strategy growing engagement by 162% in 3 months.

Launched athlete ambassador program, which highlighted Icelantic Athletes on social media, resulting in 1M views in eight months.