Goodfit Puzzles

Role:
- Lead Art Director & Photographer
- Prop & hand-model sourcing
- Develop media strategy for creative assets (web, social, email campaigns).
- Curate shot lists and mood boards.

About Goodfit:
”Each collection features hand-selected emerging artists with original artwork that speaks to the culture of today. All of the artists have chosen a cause that is important to them and we've pledged 10% of every purchase to a charity that they've selected. We recognize the opportunity we all have to find one small-piece to improve the world we live in.

Every puzzle is created using premium, recycled cardboard that is finished with a linen-texture to provide a nice weight and hand-feel. We include a reusable cotton bag to store the pieces in or if someone is feeling adventurous, bring the puzzle on a road trip.”

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