Context: Amazon & Shopify sellers often struggle to manage their product inventory and organize their visual content. They spend a significant amount of time tracking down their visual content, which hinders their ability to focus on effectively managing their business.
Solution: The first Digital Asset Manager (DAM) built for e-commerce.
Actions:
- Developed GTM Strategy.
- Strong positioning & messaging.
- Created Amazon & Shopify email cohorts for educational & relevant content.
- Created distribution plan.
- Produced Product Demo Video to increase education about how to use the Product Catalog and its benefits.
- Created a new content cluster within the content strategy to build organic search traffic, which increased product adoption and MQLs.
Results:
- 3x Amazon & Shopify Storefront Integrations with the Product Catalog.
- Brands saw increased digital asset organization and photo and video shoot readiness.