Led the SEO Organic Content Strategy at soona including:
- Article Generation
- SEO Editing
- Managed a team of freelance writers
- Launch of a brand new content hub
Achievements:
- Grew organic search sessions by 255% YoY with a MoM growth of 57%.
- Average CTR: 4.7%.
- Sub 1M Impressions.
- Led the creation of 300+ blog articles that drove 4x increase to our content hub, The Checkout.
- Increased email lead generation & MQLs.
- Identified new content organic search opportunity called “Spec Guides,” which became our top-performing articles that drove both organic search sessions and converted new customers.
