Context: Social proof is one of the most important aspects to build brand trust and credibility. Traditional production typically has an incredibly high cost associated with it. We want to show brands that soona is the most affordable and effective way to create professional content.
Scope of Project: Highlight how The Earthling Co. used soona to enhance its website and social media presence. Include a written and visual case study.
Action: Create a case study featuring customer stories to contribute to soona’s brand reputation, boost sales, build trust with prospects, and increase customer loyalty.
- Identifying and emailing loyal customers
- Coordination with the candidates
- Conduct virtual video interview questions
- Manage Video Editor to edit final cut of interview
- Write a case study
- Creating a new blog section for customer stories
- Strategized distribution plan in email lifecycle flows (win back flow), social media, sales enablement, and flagship website.
Results:
- Increased # of photo & video bookings
- Developed trust with new customers to choose soona over competitors or traditional production
- Position & message soona as the BEST way to get high-quality, professional product photography + video.
Read the full case study
Watch the video case study