Context: Repositioning soona as your one-stop shop for all your creative and content needs.
Action:
As the Product Marketing Manager for GTM Strategy, I spearheaded the creation of fresh brand and subscription product positioning, refining messaging and voice guidelines. Additionally, I led initiatives including competitive analysis, organic search strategy, and collaborated with the UX Research Team to craft comprehensive customer personas.
Objectives:
- Increase Site Traffic (CTR)
- Conversion Rate
- Internal Enablement and Training
- Product Adoption Rate
- Customer Education
- Sales Collateral
Results:
- Established Product Marketing Strategy SOPs.
- Increased Site Traffic by 3x.
- Positioning workshop with key stakeholders, received internal buy-in.
- Product insights from our target audience and customers.
- 35 paid subscription plans upon launch.